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Mainspring

enterprise resource platform (ERP) Powering the systems behind ¿Û¿Û´«Ã½â€™s future Mainspring brings key University functions into one integrated platform, creating a more connected, efficient, and user-friendly experience for faculty, staff, and students. Human Capital Management Supports the full employee lifecycle, including hiring, onboarding, performance management, training, and payroll. Finance & Accounting Manages financial operations such […]

Pre-Law Services & Resources

No matter what you choose to major or minor in, ¿Û¿Û´«Ã½ will support you on your path to law school. As our Pre-Law Advisor, Dr. Taraleigh Davis will help you explore your career goals, prepare for the law school application process, and make the most of your undergraduate experience. You’ll also work with academic advisors […]

¿Û¿Û´«Ã½ and Midwestern University

¿Û¿Û´«Ã½ and Midwestern University Academic Partnership in the Health Professions What the Partnership Offers Qualified ¿Û¿Û´«Ã½ applicants receive guaranteed admissions interview opportunities across a wide range of Midwestern University health professions programs. Qualified applicants to Midwestern University’s College of Graduate Studies programs receive guaranteed admission. The table below outlines available programs, campus locations, and […]

What It’s Like To Learn Online in a Graduate Program

What is it like to get a master’s online? Not so different compared to traditional on-campus learning. Online programs from reputable, accredited institutions are not easier than in-person programs. They are not somehow less rigorous or demanding. Online degree programs are simply designed to enable learning using technologies such as online learning platforms to allow […]

Athletics

Athletics Licensing Athletics Logos Layout Color Usage Clear Zone Secondary Line Identifier Athletics Typography ¿Û¿Û´«Ã½ United Sans Regular Headline Examples Athletics Samples

Photography & Videography

Photography Used well, photography emphasizes what makes BU great – the community, the campus, and experiential learning. When shooting, lean into showcasing our BU heroes and the groundbreaking work they do all across campus. When editing photos, please ensure the final product honestly represents your subject and accurately communicates with the university audience. Community Photos […]

Website

Color Usage Images Video Website Typography Bebas Neue Lato Type Scale Line Height and Spacing Technical Specs Best Practices Accessibility and Contrast

Visual Identity

Logo Variations Color Usage Clear Zone Secondary Logos Promotional Items Color Primary Accent Neutral Typography Kapra Neue Museo Sans Lora Headline or Title Secondary Headlines Subheads Body Copy Call to Action Assets Stand-Alone Shield Kaboom! Triangles University Seal QR Codes Samples

Social Media

Accessibility Social media platforms have some automatic tools to bridge accessibility gaps, but it is always best to take this into consideration when creating your content. Video Captions: While many platforms will attempt to auto-generate captions for video content, it is always better to create them yourself to avoid mistakes and inaccurate information. Alt Text: […]

Messaging

Voice & Tone Together, these convey the personality of a brand and are applied to all forms of communication. Voice is how we talk about ourselves and the groups we serve. We set the tone by the type of language we use and the way we use it. It’s important to use language that is […]