• Improved Customer Profiling:
Enriched data facilitates the development of comprehensive customer profiles, empowering companies to better understand their target audience. This understanding enables the customization of offerings to meet specific needs and preferences, leading to more targeted marketing strategies and higher conversion rates.
• Personalized Marketing:
Empowered by enriched data, companies can craft personalized marketing messages and campaigns that resonate with potential customers. This level of personalization is crucial in standing out in today’s crowded marketplace, fostering stronger connections with the audience, and driving higher conversion rates.
• Better Segmentation:
Enriched data allows for more effective audience segmentation, enabling companies to allocate resources efficiently and target high-value prospects. This results in cost-effective marketing campaigns and focused sales efforts, ultimately yielding better return on investment.
• Enhanced Lead Scoring:
Enriched Material Master data contributes to more accurate lead scoring, allowing sales and marketing teams to prioritize efforts on leads with the highest potential. This not only improves overall sales efficiency but also ensures that resources are directed toward opportunities with the highest likelihood of conversion.
• How Data Enrichment Aids Procurement:
For asset-intensive companies utilizing ERP/CMMS systems to support their operational capacity, Material Master data is instrumental in the procurement cycle. Data enrichment plays a crucial role in achieving various procurement goals:
• Reduced Purchasing Errors:
Accurate Vendor and Manufacturer part number maintenance, aided by enriched data, provides clarity on MRO materials. Standardized codes like UNSPSC, e-class, NMC, HSR enable a universal outlook, reducing errors in procurement and facilitating effective communication between vendors and the company.
• Duplication Management:
Data enrichment assists in stock consolidation by eliminating multiple SKUs for the same item. This supports cross-plant stock consolidations and enhances supplier negotiations, providing a clearer demand picture.
• Improved Production Uptime:
Standardized data prevents delays in the procurement cycle, minimizing the issuance of wrong parts or incorrect specifications. This, in turn, enhances maintenance job schedule compliance and overall plant reliability, reducing downtime and potential profit loss.

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The company has joined ECCMA鈥檚 full membership, to leverage the industry bodies鈥� resources to deliver high quality data services. 扣扣传媒鈥檚 master data services that support process manufacturing companies to optimize their MRO data to drive category management, spend analytics, ERP performance, Supply chain efficiency and Inventory management will achieve a major thrust with the strategic association. The move will enable 扣扣传媒 to play an active role in the development, maintenance and distribution of ECCMA鈥檚 electronic standards for material identification and specification.

鈥淟ot of global corporations have benefited from 扣扣传媒鈥檚 master data quality services for the past 17 years. Joining ECCMA and utilizing their tools, standards and methodologies including eOTD dictionary, ISO 8000 data quality certification and eCDM will assist 扣扣传媒 to provide high quality master data services to the industry. Companies looking for improving their ERP and MRO procurement performance by implementing latest data standards for material specification will benefit from 扣扣传媒鈥檚 expertise in these standards to achieve transformational results in short time frames with clear return on investments鈥�, says a senior official from 扣扣传媒.

This ECCMA membership provides 扣扣传媒 with guidance and technical support in accessing the ECCMA registries and in implementation of ISO 22745 and ISO 8000. ECCMA would also provide assistance in mapping 扣扣传媒鈥檚 preferred dictionary to the eOTD as well as assist the company in managing concept equivalence to enrich its dictionary with multilingual terminology.

About ECCMA

ECCMA is a not-for-profit International Association of Master Data Quality Managers set up in 1999, to develop and maintain open solutions for Faster 鈥� Better 鈥� Cheaper access to authoritative master data. ECCMA is the original developer of the UNSPSC, the project leader for ISO 22745 (open technical dictionaries and their application to the exchange of characteristic data) and ISO 8000 (information and data quality), as well as, the administrator of US TAG to ISO TC 184 (Automation systems and integration), TC 184 SC4 (Industrial data) and TC 184 SC5 (Interoperability, integration, and architectures for enterprise systems and automation applications) and the international secretariat for ISO TC 184/SC5.

About 扣扣传媒 Technology Services

扣扣传媒 Technology Services (enventure.com) is a privately-held, ISO 9001:2008 certified engineering solutions company, with full-fledged engineering service delivery center in India. 扣扣传媒 has been serving clients in North America and Europe since 1997 and is today a preferred supplier of engineering and data services to Fortune 500 companies, across different industry verticals such as Hi-tech electronics, Medical device manufacturers, Oil & Gas, Automotive and Heavy machinery. 扣扣传媒 provides a wide variety of services to its clients, in areas such as Master data services, MRO data services, Component Engineering, Environmental Compliance Support, Electronic Design, PCB Design, Plant Design Engineering, Piping Engineering, Mechanical design, CAD, CAM, CAE and Technical Documentation

Media Contact:

Unni Mecheeri (Email: unni.mecheeri@enventure.com)

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Unni Mecheeri

E-mail: unni.mecheeri@enventure.com

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